Xiaomi has a huge portfolio of products under Mi ranging from smartphones to smart home products to personal accessories to electronics. Though India has seen a limited number of Mi sub-brand devices. ALSO READ: Samsung Home Loyalty Program announced with Flipkart: How to avail it
Farewell of Mi from Xaomi
This new report comes after Xiaomi launched MIX 4 earlier on August 10 without the Mi prefix. The company, however, didn’t mention the reason and it was just a hint then. Now, XDA-Developers reported that Xiaomi is all prepped to brandish its upcoming devices under the Xiaomi moniker. ALSO READ: OnePlus Buds Pro price in India revealed Xiaomi has differentiated its range of smartphones into two sections – affordable and premium. The former falls under the Redmi sub-brand, and the company has been doing well while holding the major market share in the budget range. Meanwhile, under the roof of Mi too, the manufacturer has established a reputable position in the mobile industry with a lineup of flagship devices. ALSO READ: Samsung Galaxy A22 5G review
Mi’s Journey as a sub-brand
Its been a long journey for Mi since it has first made its debut with Xiaomi’s MIUI back in 2010 followed by the first smartphone Mi 1 later in 2011. The Mi 1 was a flagship device featuring a Qualcomm Snapdragon S3 processor integrated with Adreno 220 GPU and 1GB RAM. The phone had a 4-inch TFT touchscreen display, a 1930mAh battery, an 8MP rear camera, a 2MP front camera, and ran on MIUI under the skin of Android 2.3. Since the Chinese giant has not revealed its clear intentions of getting rid of the Mi sub-brand, it will be interesting to know if the company will follow the same strategy for India and the rest of its global market.
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