With this tariff hike, Airtel hopes to increase the Average Revenue Per User (ARPU) to Rs 200. The aim is to increase it to Rs 300 to ensure reasonable returns to investors. The telecom operators usually use ARPU as a yardstick to measure profitability. “We also believe that this level of ARPU will enable the substantial investments required in networks and spectrum. Even more important, this will give Airtel the elbow room to roll out 5G in India,” the company said in its press release.
Airtel Pre-paid Tariff Plan (Updated)
Airtel has raised the minimum voice tariff plan from Rs 79 to Rs 99, while making changes to other pre-paid voice and data bundled plans. Data prices have also gone up. This hike by Airtel has opened the gates for other telecom operators especially Vodafone-Idea which has been struggling to stay afloat due to crunch finances. Jio is also expected to increase its tariff for pre-paid and post-paid users in the coming weeks.
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